Organizer:

Speakers

Łukasz Cioch

Moderator

Łukasz Cioch

Moderator

Łukasz Cioch specializes in hosting and emceeing high-profile international industry conferences and congresses. His professional portfolio includes facilitating well over 400 conferences, congresses, workshops, and debates, in Poland and abroad.

Since 2015, his consultancy, LCMedia.pl, has also provided comprehensive audits of international conferences and congresses, strategic communication advisory, and the development of storytelling-based communication strategies. 

He collaborates with cities, international organizations, global corporations, and NGOs, helping them achieve the highest standards of communication and event organization. His client list includes the European Institute of Innovation & Technology (EIT), Amazon, Warner Bros. Discovery, TVP, TVN, Harvard Business Review Poland, the International Congress and Convention Association (ICCA), Standard Chartered, InPost, KGHM, LOT Polish Airlines, and many other companies and institutions. In January 2025, he hosted one of the key sessions and debates at the conference inaugurating Poland’s presidency of the Council of the European Union.

During the 2020–2021 pandemic period alone, he facilitated more than 100 online and hybrid events for clients across nearly every EU country and beyond. In addition to his stage work, he designs and delivers tailored, full-day training sessions in public speaking, presentation skills, and nonverbal communication — primarily for C-suite executives, institutional leaders, and expert-level conference speakers.

Before founding LCMedia.pl, Łukasz spent six years (2004–2010) in senior communication roles at a multinational manufacturing corporation, serving as CSR & Communications Director, Editor-in-Chief, and company spokesperson. He has also worked as an academic lecturer, think tank director, and project manager.

Sissi Lignou

Sissi Lignou

President & CEO, AFEA Congress

President, IAPCO

Board Member, Immediate Past President, HAPCO & DES

Born in Athens, Sissi Lignou brings over two decades of dynamic experience in the Meetings & Events Industry. Her professional journey began in 2001 with the Athens 2004 Organizing Committee for the Olympic Games, an experience that sparked her passion for large-scale event organization. In 2004, she joined the family-owned business, AFEA Congress, where she has since risen to the role of CEO and President of the Board, leading one of Greece’s most established Professional Congress Organizers (PCOs).

Since 2021, Sissi has deepened her involvement in the global Meetings Industry, driven by a renewed passion and a strategic vision for its future. This personal and professional commitment led to her election to the IAPCO Council in 2021, with re-election in February 2023. In February 2024, she was elected IAPCO President-Elect and formally stepped into the role of IAPCO President at the 2025 Annual Meeting & General Assembly in Taiwan, beginning a two-year term (2025–2027).

A dedicated contributor to the industry, Sissi has volunteered with IAPCO since 2010 and has played a vital role in shaping its direction. Nationally, she has been an active leader within HAPCO & DES, Greece’s association of PCOs and Event Specialists, serving on the Council since 2007. She held the role of President for the term 2022–2025 and was re-elected to the HAPCO & DES Board in May 2025, now serving from the position of a Board Member.

She is a member of IAPCO Training Academy, and also serves as IAPCO Faculty Member, speaker & mentor for various national and international bodies and committees.

Her journey reflects not only a rich professional background but also a profound enthusiasm and advocacy for the Meetings Industry—especially since 2021, when her commitment to its growth and transformation became a central focus of her career.

Sven Bossu

Sven Bossu

AIPC – The International Association of Convention Centres, CEO

Sven joined AIPC as CEO in May 2020. Together with the Board, Members, and Business Partners, he implemented a transformation program that resulted in an entirely new value proposition for convention and exhibition centers worldwide, based on the evolving needs of members and the challenges they face. Before joining AIPC, Sven served as Managing Director at ESTRO (European Society for Radiation Oncology), where he successfully led the organization's branding, marketing, and digital transformation. Completed in April 2020, this major project included a full rebranding, the implementation of new CMS and CRM systems, a comprehensive marketing strategy, and a complete overhaul of the annual congress. Prior to ESTRO, Sven spent 20 years in the financial services sector. The first 10 years of his career were at ING as an international program manager, followed by 10 years at SWIFT (Society for Worldwide Interbank Financial Telecommunications), where he oversaw Sibos—SWIFT’s flagship event that gathers over 8,000 decision-makers from more than 150 countries for four days to address the financial community's shared challenges and solutions. Sven holds a degree in anthropology. He lives and works in Belgium, has two children, and loves reading.

Ioannis Pallas

Ioannis Pallas

Managing Director of ESAE

With studies in economics and international relations, Ioannis Pallas has been managing the Secretariat of ESAE, the European Society of Association Executives since October 2018. The Association, comprising an ever-growing number of Association Leaders from across Europe, is the reference point in Association Management in Europe.

Born in Greece, and based in Brussels since 2009, he gained experience in Advocacy, Consulting, and Development Projects Evaluation.

He is a graduate of the Executive master’s in international Association Management from the Solvay Business School, focusing on Governance and Strategy for International Associations. Previously he followed the MSc in International Relations at the Free University of Brussels (ULB), after his BSc in International Political Economy from the Athens University of Economics & Business.

Parallel to his engagement with European and International Associations, he maintains a career in artistic photography. 

Ioannis speaks English, French, Spanish and Greek.

Dr Robert Leach

Dr Robert Leach

President of the European Society for Emergency Medicine –EUSEM

Efi Koudeli

Efi Koudeli

Regional Manager Europe at ICCA

A seasoned industry professional with expertise in tourism, destination management, and meeting’s industry. Efi has led initiatives at renowned organizations like the Greek National Tourism Organisation and IATA in Spain, This is Athens Convention and Visitors Bureau and the Thessaloniki Convention Bureau in Greece. With a Master's in Cultural Institutions and Companies Management, she brings a wealth of knowledge and a commitment to advancing the industry. Efi focuses on fostering connections and collaboration within the professional landscape. Previously she had served as a Chapter Chair for the ICCA Mediterranean Chapter.

Karin Amstler

Karin Amstler

Client Director, Kuoni Tumlare

Karin Amstler is Client Director at Kuoni Tumlare Congress, leading accommodation strategies for destinations, convention bureaus, congresses, and major events in sports, entertainment, and government.

With over 20 years in the travel and events industry, including 11 at Kuoni Tumlare, she has helped shape accommodation management into a key element of the meetings and events sector. Her career began in international luxury hospitality, later spanning travel agency and consulting roles.

Based in Vienna, Karin combines a strategic, global perspective with a passion for collaboration, industry innovation, and female leadership.

Marcin Maciejewski

Marcin Maciejewski

Business Insights Manager

Marcin Maciejewski works at infuture.institute, an organisation focused on analysing key trends and forecasting their impact on society, the economy, and business development – both from a strategic and operational perspective. In his work, he combines research and the analysis of forces and drivers of change with the practical implementation of innovations in products and services with long-term significance.
He is passionate about exploring the world’s transformations and challenges through the lens of human nature – behaviours, moods, thoughts, emotions, and imagination.

Ewa Stelmasiak

Ewa Stelmasiak

A pioneering wellbeing leadership and culture expert in Poland with over 25 years of experience in HR, communications, and wellbeing. Alumna of Stern Leadership Academy at Stanford University Graduate School of Business, graduate of the Newhouse School of Public Communications, she is the founder and CEO of the WellCulture Institute (est. 2012) — Poland’s first organization dedicated entirely to wellbeing.

The first professional in Poland to obtain international certifications in wellbeing program management and coaching (CWWS, CWWPM, CWHC), she has worked extensively with CEOs, C-suite executives, and senior leaders across the CEE region, delivering strategies, workshops, and keynotes for clients such as PwC, Citi, Merck, Motorola, Skanska, Deutsche Bank, Orlen, Nationale Nederlanden, Allegro and many others.

A bestselling author and regular contributor to Forbes, Newsweek, Manager and other leading media, she has been featured on national radio and television, spoken at conferences in Athens, NYC, London, Minneapolis, Berlin and Budapest, and lectured at the Wroclaw University of Economics and Business. With a multicultural background and fluency in Polish, English, and French, she brings an evidence-based, global perspective to advancing organizational wellbeing.

Lenka Žlebková

Lenka Žlebková

Lenka Žlebková, CEO of the Prague Congress Centre, Vice Chairwoman of the Board of Directors of the Prague Convention Bureau, Manager of the Year 2022 - winner in the Services category, finalist of the Woman of the Year 2023 competition and Future Leader 24 in the public vote.

"Variety is the spice of life" and "What doesn't kill me makes me stronger" – these are the mottos of Lenka, who has progressed, thanks to her dynamic attitude to life, from a maid in Chicago, to the position of CEO of the Prague Congress Centre and the Board of Directors of the Prague Convention Bureau. Following an internship in Paris and a trainee program in the USA, she worked as a product manager at CzechTourism, sales and marketing director at President Hotel Prague, or as the director and later member and Vice Chairwoman of the Board of Directors of the Prague Convention Bureau. With her contribution, Prague was able to move up the ICCA ranking of world congress destinations from 19th place in 2010 to 5th place in 2022.

Lenka took the role of PCC CEO just three days before the outbreak of the pandemic, which brought the congress industry to a standstill. Under Lenka's leadership, the centre was able to overcome a period of restrictions, a ban on meetings, and the risk of losing employees and profits. Instead, thanks to her proactive support of helping company culture and team spirit, PCC started a major transformation process with strong environmental focus and soon achieved record sales. As a result, Lenka was awarded Manager of the Year 2022 in the Services category, became a finalist in the Woman of the Year 2023 competition and achieved the title Future Leader 24 in public voting.

Roman Muška

Roman Muška

Managing Director, Prague Convention Bureau

Roman Muška studied at College of management skills and business development in Prague, he started his career in the MICE segment in 1996 working as Project Manager for the Austrian based company AHR (Agentur für Hotels und Reisen). Afterwards, he moved to the finances and administration with the new established branch of AIMS International in Prague where he got promoted to the position of the Head of Finance and Administration.

In 2004 he returned to the project management, working for congress department at AIMS International where he lately got to the position of the Head of Congress Department. Since 2011 he served as the Country Manager of the AIM Group International in Prague.

In 2013, he became a member of the Prague Convention Bureau Board of Directors and in 2015 its first Vice President. Since January 2016 he became fully involved in the Prague Convention Bureau as the Managing Director.

Agnes Opitzer

Agnes Opitzer

Director of Hosted Event Sales, Hungexpo

I hold a degree in Tourism and Hotel Management, and even as early as high school, I was certain that I wanted to work in an international environment—drawn especially to the hotel industry. I have been working in tourism for nearly 20 years, gaining experience first in hospitality and later in the world of large-scale events.

Since 2010, I have been part of Hungexpo, where I’ve had the privilege of contributing to the growth and development of hosted event sales team almost from the very beginning. I also worked as a project manager, which gave me firsthand insight into every detail involved in organizing international events.

Since 2018, I have been leading the sales team, which has since expanded to include a new area of activity: the film studio business. In addition, the opening of our new Congress Center in 2021 has created exciting new opportunities for sales and plays a key role in positioning both Budapest and Hungexpo among the top international congress destinations and venues.

Outside of this dynamic and multifaceted work, I’m also the mother of three young children—gaining daily experience in time management and achieving work-life balance

Alexandre Meyrieux, DES

Alexandre Meyrieux, DES

Experienced Conference Director|Strategic Event Leader

K.I.T Group

Thorsten Hilber

Thorsten Hilber

Thorsten Hilber has studied Art History, German Literature and Philosophy in Heidelberg. After working for various outdoor-, tourism-, and event software providers, he has recently joined Thynk. Thynk is a commercial platform for the hospitality- and event-industry and the only enterprise level venue management solution leveraging the world´s leading CRM Salesforce.

https://www.linkedin.com/in/thorsten-hilber/

David Ralita

David Ralita

Connecting People, Places & Technology

David has spent over two decades helping hotels, venues, and destinations grow — from leading international sales at the now Marriott Auditorium in Madrid, to representing 27 DMCs worldwide as Country Manager for Liberty International, to running a global creative agency producing content and photography for 250+ hotels in 43 countries.

Today, he works at Infor, one of the world’s largest ERP providers and the second-largest technology vendor to the hospitality industry, using the latest AWS-powered technologies (including AI) to help organisations transform how they operate. This hands-on experience with technology innovation underpins his perspective on AI readiness and its practical applications in the meetings and events world.

With a career spanning hospitality, events, branding, and cutting-edge tech, David offers a unique view on how people, places, and platforms can work together to deliver meaningful results. Based in Prague, he works across EMEA and APAC.

Mickael Benaim

Mickael Benaim

Associate Director and Head of Research at SFA-Connect

Dr. Mickael Benaim serves as Associate Director and Head of Research at SFA-Connect, bringing extensive expertise as an economist, research analyst, consultant, and academic researcher.

Mickael earned his PhD in Economics from the University of Strasbourg, France, in 2013. He subsequently served as a Research Associate at the Manchester Institute of Innovation Research (Univ. of Manchester) for four years, contributing to multiple research initiatives focused on science and innovation policies, regional development, scientific collaborations, and the creative industries.

His professional experience includes collaborative projects with organisations such as the Organisation for Economic Co-operation and Development (OECD), the Observatory for Science & Technology (OST, Paris), and the Regional Observatory for Research & Innovation in Alsace, France.

Mickael has authored numerous reports for regional, national, and international organisations, and his research has been presented at international conferences and published in peer-reviewed journals. Since joining SFA-Connect in May 2018, he has overseen all research activities and lead generation processes for the company's diverse portfolio of over 50 destinations, convention and visitor bureaus, and venues spanning North America, Europe, Africa, the Middle East, and Oceania. He is also supporting the development of multiple ambassadors’ programs for these destinations.

Emmi Korhonen

Emmi Korhonen

ICCA’s Membership Development Coordinator for Europe

Emmi is supporting members with onboarding, renewals, and making the most of their ICCA benefits and tools. She works closely with the Regional Directors to strengthen connections across the community, helping organise chapter activities, and engagement opportunities. Originally from Finland and now based in the Netherlands, Emmi brings an international perspective shaped by previous roles in diplomacy and communications, which sparked her passion for building connections across cultures. 

Mateusz Dziudziel

Mateusz Dziudziel

Director of the Fuel Office, LOT Polish Airlines

Mateusz joined LOT Polish Airlines in 2016 and has since been at the forefront of the airline’s environmental and operational initiatives. He coordinates the company’s participation in the European Emissions Trading System and ensures uninterrupted aviation fuel supply for LOT’s global operations. As one of the creators of the Destination ECO program, he strengthens LOT’s position as a socially responsible airline committed to sustainability. In his role as Chairman of the Fuel Efficiency Committee, he drives projects that improve operational performance and reduce CO₂ emissions. Mateusz also represents LOT in key aviation organizations, including IATA and RLCF, where he actively contributes to industry-wide discussions on environmental responsibility and fuel efficiency.

Jan Oršič

Jan Oršič

Head of Ljubljana Convention Bureau, Ljubljana Tourism

Jan is a passionate traveler and seasoned business tourism professional who has been shaping Ljubljana’s meetings industry for years. As Head of the Ljubljana Convention Bureau at Ljubljana Tourism, he has played a key role in positioning the Slovenian capital as a vibrant, sustainable, and competitive international meetings destination. His dedication to the sector was recognized with his election to the ICCA Board of Directors for Destination Marketing, making him the first representative from Slovenia to hold this position. Jan is also an active member of ICCA and City DNA, and continues to champion innovative and sustainable approaches to destination marketing.

Marta Wisniewska

Marta Wisniewska

Director of Sales, LOT Polish Airlines, past ICCA Board Member

Marta has been leading LOT Polish Airlines’ global sales since January 2023, bringing a wealth of experience from across the tourism, events, and academic sectors. Within LOT, she has held several leadership positions in the MICE segment, managing sale team for North America and driving growth in key international markets. Her career spans roles as Head of Convention Bureau in Gdansk and Lublin, Manager at the Gdańsk Shakespeare Theatre. She has also taught at Maria Curie-Skłodowska University, sharing her industry expertise with future tourism professionals. Beyond LOT, Marta has represented airlines and alliances, as Board Member of ICCA since 2020, advocating for the role of aviation in the global meetings industry.

Christina Strohschneider

Christina Strohschneider

She discovered her passion for the meetings industry in 2018 and since then has held roles at the Vienna Convention Bureau, the European Crohn's and Colitis Organisation, the Austria Center Vienna & at the housing specialist bnetwork where she is currently the Head of the Vienna Office.

She was one of the European representatives in ICCA’s Future Leaders Council 2023-2025 and a member of the PCMA 20 in their Twenties Class of 2022.

Christina proudly identifies as Generation Z, and as such is an advocate for sustainability, collaboration, mental health and supporting young talents in the event sector.

For plenty of meetings industry content follow her on LinkedIn: Christina Strohschneider | LinkedIn

Gerald Howard

Gerald Howard

Senior Business Development Manager, Lausanne Montreux Congress

Gerald Howard is a professional in the international events and tourism industry, currently serving as Senior Business Development Manager at Lausanne Montreux Congress (LMC), the joint business tourism promotion structure representing the Lausanne and Montreux-Vevey regions in Switzerland.

With over 20 years of experience in the events domain, Gerald has developed extensive expertise in international and national event’ community across five continents, working with corporates, associations, federations, and various committees.

Gerald's professional strengths lie in his diplomatic approach and high-level networking capabilities, with experience in protocols, institutional relations, government affairs, and diplomatic engagements. His multicultural background and passion in learnings have made him a unifying force in the industry, with a particular talent for fostering partnerships and building collective goals.

As Co-Chair of the Space Cities Network, Gerald represents Switzerland in this global collaboration initiative that brings together convention and visitor bureaus from space technology cities worldwide “Together for greater”.

Gerald's business philosophy centers on breaking down barriers through effective communication and unification, embodying the belief that "Nothing is impossible; it is the way you communicate and unify that makes it possible!"

Aneta Książek

Aneta Książek

Head of Poland Convention Bureau, Polish Tourism Organisation

Guided by Confucius’s words, “Choose a job you love, and you will never have to work a day in your life,” Aneta has built a career rooted in passion for tourism and events. A graduate of the University of Economics in Warsaw (tourism economics, 2004) and the European Academy of Diplomacy (2014), she has led the Poland Convention Bureau since 2019 and has been part of the Polish Tourism Organisation since 2008.

Her achievements have earned her numerous honours, including MP Power Awards (2013, 2020, 2023), the “For Merit to Tourism” badge (2016), the Vistula Compasses (2024), and Meetings Star – The Most Influential People in New Europe (2024). In 2025, she became the first Central European to receive the Paul Flackett IMEX Academy Award.

An honorary member of SITE Poland (2021), MPI Poland (2024), and SKKP (2025), she has co-organised the ICCA Congress (2022), served as a juror for the UN Women USA Award (2022), and co-authored Ensemble: From Solo to Symphony (2025).

Aneta is recognised internationally for shaping Poland’s presence in the global MICE industry, building strong partnerships, and promoting the country as a premier destination.

Agnieszka Szymerowska

Agnieszka Szymerowska

President the Polish Conference and Congress Association

A graduate of Management (Wrocław University of Economics). She currently serves as the President of the Management Board and Managing Director of the Polish Conference and Congress Association (SKKP). From 2010 to 2023, she was associated with the Convention Bureau – Wrocław,  as President between 2019–2023. She has been involved in the implementation of events such as the Wrocław Global Forum (2010-2016), The World Games 2017, ECPR 2019, the hybrid 43rd European Cytology Congress 2021, and others. She also implemented projects during the European Capital of Culture Wrocław 2016. She actively maintains relationships with the academic community and recruited new members to the Wrocław Congress Ambassadors Club. She is a member and Secretary of the jury of the Polish Congress Ambassadors Program. She was the Ambassador of the Year for Women in Tourism. Rowing umpire.

Sabrina Żymierska

Sabrina Żymierska

Executive Director, Poznan Event Hub and MTP Group

For over 16 years, she has successfully managed the strategy, sales, and marketing of venues hosting nearly 300 national and international events each year. She leads two teams responsible for sales and event operations, setting standards, driving innovation, and shaping the future of the meetings industry in Poland. She is a Board Member of the Polish Conference & Congress Association, Chair of the Poznań Congress Ambassadors Club, and member of the jury as well as initiator of the Meetings Industry at 5 competition. Under her leadership, Poznań has secured a number of prestigious international events, including the IAC 2027 International Astronautical Congress (11,000 participants), ICCA Central European Chapter Meeting 2025 (500 participants), EFFOST 2026 (600 participants), and Directions EMEA 2025 (3,000 participants). She is also responsible for the launch of two new venues in the MTP portfolio: the multimedia Pavilion 7A and Hall no 11. Sabrina actively participates in industry panels and conferences in Poland and abroad, sharing her expertise as a speaker.

Jarosław Marciuk

Jarosław Marciuk

Chief Digital Marketing Specialist, Polish Tourism Organisation – Poland Convention Bureau

known simply as Jaro, is a proactive professional specialising in the Meetings and Events Industry, Destination Marketing, and Digital Marketing. With over 20 years of international experience in tourism, marketing, and sales – including roles at Accor Hotels, Jacobs Media Group (Connections Events), and Inspiros Consulting – Jaro has demonstrated expertise across diverse aspects of the industry. He holds degrees from the University of Gdańsk and Kozminski University in Warsaw.

Currently serving as the Chief Digital Marketing Specialist at the Polish Tourism OrganisationPoland Convention Bureau, Jaro continues to lead and innovate in the realm of digital strategies for destination promotion.

He has a keen interest in technology and e-marketing trends, leveraging this passion to remain at the forefront of industry developments. Actively involved in mobile photography and Instagram Igers communities, Jaro advocates for the power of social media in fostering long-lasting human connections. He highlights its significance in both tourism and personal branding, particularly for key opinion leaders and graduates entering the market.

Jaro has also contributed as a lecturer at numerous conferences, meetings, and workshops, demonstrating his strong passion for sharing knowledge and experience. He takes great pleasure in inspiring individuals in their career development, fostering innovative projects, and nurturing enthusiasm and motivation.

He was recognised among Eventex’s The 100 Most Influential People in the Event Industry in Europe (2024), The 100 Most Influential Venue Professionals (2024), and The Top 100 Most Influential People in the Events Industry (2021). Additionally, he has served as an Eventex Awards Jury Member (2012, 2024, 2025).

Recently, he was voted as one of The 100 Most Influential People in Creative Communication (2025) and The 100 Most Influential Marketing Professionals (2025) on the Symbol Awards Powerlist.

Furthermore, he was named among the Top 30 LinkedIn Influencers in the MICE Industry by Kongres Magazine (2022), served as a Jury Member for the Grand Mobile Photo – International Mobile Photography Contest (2021, 2022), and was designated as an Instagram Suggested User by Instagram in 2015.

A content creator and MICE blogger at https://duolookmedia.com/blog

Instagram profile: https://www.instagram.com/jaroslaw_marciuk/

and Linkedin: https://www.linkedin.com/in/jaroslawmarciuk

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Krzysztof Walas

Krzysztof Walas

Assistant Professor, Poznan University of Technology | Research Team Lead  IDEAS-NCBR

Dr. Krzysztof Walas (IRMI, PUT) Krzysztof Walas graduated from Poznan University of Technology (PUT) in Poland, obtaining an MSc in Automatic Control and Robotics. He received a Ph.D. in Robotics in 2012 (with honors) for his thesis on legged robot locomotion in structured environments. He completed his postdoc at the University of Birmingham, School of Computer Science, and the Intelligent Robotics Laboratory. He is a recipient of the LIDER project from the National Center for Research and Development and was a Principal Investigator (PI) in the THING project on subterranean-legged locomotion within Horizon 2020. He also serves as a PI in the REMODEL project on deformable object manipulation within Horizon 2020. Presently, he holds the position of Robotics Team Leader at IDEAS-NCBR and Assistant Professor at the Institute of Robotics and Machine Intelligence at PUT, Poland. Krzysztof Walas has been a European Laboratory for Learning and Intelligent Systems (ELLIS) member since February 2024. In June 2024, he was elected to the board of directors of the AI, Data, and Robotics Association (ADRA). His research interests revolve around robotic perception for physical interaction, applied to both walking and grasping tasks. He was co-PI at ESA OSIP Cognition - Distributed Data System for Lunar Activities Processing. He is also involved in ESA&POLSA Polish activities to fly on ISS, with a scene reconstruction experiment on a space-grade Data Processing Unit. Finally, he is co-leading the creation of ESA SpaceShip at PUT. 

 

Karolina Wawrzyniak

Karolina Wawrzyniak

Government Engagement Manager, Mastercard

At Mastercard, she is responsible for business development in the public sector. She is an experienced legal advisor with extensive experience covering corporate law, strategic business development and the public sector.

She began her career as a lawyer and Strategy Officer at a bank, where she honed her skills in financial regulation. She then served as Director of the Foreign Expansion Department at the Polish Development Fund Group, where she played a key role advising more than 6,000 Polish companies on the development and implementation of their international strategies. Prior to joining Mastercard, she worked at Oracle as Business Development Manager for the CEE region, using her legal and strategic skills to drive growth and business innovation.

Adam Głąb

Adam Głąb

Senior Managing Consultant, Services Business Development, Mastercard Europe

Adam Głąb is a director in the Mastercard Advisors team. In his work, he focuses on projects that, thanks to transactional data analysis, provide answers to unusual questions and thus make better decisions possible.

One of the areas of particular importance for Mastercard Advisors is the assessment of the economic impact of events that permanently or temporarily affect the urban fabric as an opportunity to improve cities’ decision-making. Over the past year, Adam and the Mastercard Advisors team have studied the impact of transport investments on residents’ shopping habits and retail development, as well as the financial effects of mass events such as concerts, conferences, festivals and sporting events.

During his speech, Adam will share the conclusions of these analyses, as well as similar studies carried out by Mastercard Advisors and Mastercard Economics Institute in other countries.